One connection can spark something BIG!

What is Project Potential?

Project Potential is a community fundraising initiative supporting Big Brothers Big Sisters of Niagara (BBBSN) that businesses in Niagara can run anytime! They simply connect with BBBSN to let us know their interested and we provide them with the needed materials. Then, participating business invite customers to make a $2 donation at time of purchase, and anyone who donates receives a lightning bolt post card with a space for their name that can be signed and put on display. As the display of lightning bolts grows it creates a powerful visual showing how small contributions can make a BIG impact.

How does $2 make an impact?

Every $1 invested in mentorship returns $23 to society. Funds raised through Project Potential help BBBSN provide life-changing mentoring programs for children and youth across Niagara. Those mentoring relationships help young people build confidence, strengthen resilience, develop a greater sense of belonging, and reach their full potential! So $2 might seem like a small amount, but even the smallest contribution can help spark something big.

Find Project Potential near you!

*no current partners

Want to get involved? Bring Project Potential to your business!

What does your business do?
  1. Connect with Big Brothers Big Sisters of Niagara, and let us know your interested in running a campaign!
  2. Pick your campaign period.
  3. Receive signage and other marketing materials from BBBSN.
  4. Display posters in your business to promote the campaign.
  5. Invite customers to donate $2 to Project Potential at time of purchase.
  6. Collect donations in the provided cash box or direct customers to the QR code on the box to make an online donation.
  7. Ask anyone who donates if they want to sign a lightning bolt post card.
  8. Submit the cash box and any other leftover materials to Big Brothers Big Sisters of Niagara at the end of your campaign!
What does BBBSN provide?
  • Lightning bolt post cards
  • Promotional signage and marketing materials
  • A BBBSN Project Potential branded cash box with lock
  • Team talking points and FAQ sheet
How do you get involved?

Fill out the form on this page and someone from BBBSN will get in touch with you!

Project Potential Interest Form

Interested in running Project Potential at your business? Fill out this form and we'll get in contact with you!

Name(Required)
Business address(Required)
Email(Required)